Internet Marketing
The
Top 10 Reasons Why Your
Internet Marketing is Failing...
And What You Can Do About It
By Terry Dean
For a change of pace this
week, we are doing our top 10 list of reasons why your internet
marketing campaign is failing and what you can do about it...
10) You haven't done
anything yet!
This is the best place to
start in a list like this...A lot of people have slapped a website
together and just put it up on a free server without ever doing
any type of promotion for it. You have to promote your website.
Even if you don't have any
money, you can still place Free Classifieds & Links, submit to
search engines, and participate in chat rooms, forums, and
newsgroups. There are so many free ways of advertising online, it
is shameful that the average website only gets 100 hits a year!
9) You don't accept credit
cards!
If you want to do business in
the 90's, you have to accept credit cards. If you aren't currently
accepting credit cards, many of your customers will look at your
business and see it as a very small time operation.
It used to be difficult to get
a merchant account if you were a new business or had anything less
than "A+" credit. Now, with new merchant account
providers out there, anyone is able to get a merchant account, so
you have NO excuse for not accepting credit cards. Check out http://www.bizpromo.com/cards/index.htm
for more information on accepting credit cards today!
8) You don't have secure
ordering pages!
Someone comes to your website,
they are excited by your products, they are ready to order...AND
then you make them send an order in by mail! You must be
kidding... there is no worse way to lose the sale than this.
If you don't currently have
secure ordering forms on your website, you can go to http://www.gta-tech.co
for FREE secure ordering forms. This is a resource you shouldn't
skip over because I know many people who are paying $10 - $20
monthly for secure ordering sites and they are Free from this
company.
7) You don't have your own
domain name!
WHAT? You haven't ordered your
own domain yet...Well, get busy. This should honestly be one of
your very first expenses. Having your own domain name gives your
business it's own identity instead of just being a /member/ of a
free web host.
Plus, if you ever desire to
changes hosts, your domain comes with you. If you change hosts
from a free server, your name and traffic stay behind. You are
essentially starting over in your online business. For low cost
monthly domain hosting, check out Virtualis at http://www.virtualisys.com/vr/tdean2/
6) You have a confusing
website!
Way too many webmasters have
too many products online, too many pictures, and too many links.
The longer I am online, the more I learn that simplicity is the
key. We often try to make it way too difficult for ourselves and
our prospects.
You will be better off if you
try to focus only on one or two products on your website and then
use your other products for backends of the main products.
5) You don't give people
any reason to come back to your website!
Is your website just one big
sales presentation or do you include free information in it as
well. Have you considered using Free Classifieds, Free Postcards,
or other Traffic Building tools as free items on your site?
You can pretty much guarantee
that if all you have is a sales presentation, your website will
not make it very far. You have to give people a reason to come
back...because most of the time your sales will not be made on
people's first visit to your site.
4) You don't follow-up on
your prospects!
The fortune in marketing is in
the follow-up. If you don't follow-up on your prospects, you could
be missing out on the majority of your sales. Do you even try to
get the email address of your visitors?
A new type of autoresponder
which automatically does your follow-up for you is now available
and could be the answer to follow-up to many of us who are too
lazy to consistently do our own follow-up emails.
3) You don't have your own
ezine!
If you don't have your own
online newsletter, you are missing dozens of marketing
opportunities. Many people are too scared to start their own ezine
because they don't know how to write. That is not an excuse. There
are dozens of writers in any type of market online who will be
willing to give you good quality articles for your ezine for free.
If you need some in the
internet marketing/copywriting arena, check out http://www.bizpromo.com/free
which lists some of my most requested articles which you can
publish for free in your own newsletter.
Check out http://www.listbot.com
for resources in starting your own mailing list for free online...
2) You don't have your own
lead product!
Being an affiliate or a
reseller of other people's products can be a great
opportunity...but I would not recommend it for your primary
product if possible. You need to develop your own products. Then,
use affiliate programs as secondary products or backend products.
If you own your own product,
you can make the maximum profit from every sale. You can set up
dealer networks. You can determine the prices. You are in charge.
The easiest product to create
is an information product. What do you enjoy doing? What are good
at? What would you like to spend even more time studying? Start
working on a simple information product in that area. You can be
the prime-source for a product or service.
1) You aren't constantly
seeking out new internet marketing training information!
Everyone of the successful
people who are marketing online are what I call "information
gluttons!" They spend hours reading everything they can get
their hands on about Internet marketing.
Terry Dean, a 5 year veteran
of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests
and Uses Every Single Month" Click here to Find Out More: http://www.netbreakthroughs.com
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